December 2011
6 posts
Funny money: Louis CK earns $1 million in 12 days with $5 video
Stan Schroeder
December 27, 2011 - 2: 36PM
Read later Finding a new way of reaching audiences ... comedian Louis CK.
This post was originally published on Comedian Louis CK has proved a point: People are willing to pay a reasonable amount of money for DRM-free content from a performer they love, even though it would be trivial for them to pirate the same content for free. Twelve days ago, Louis CK decided to skip the distribution, DRM, ads and everything else that goes into marketing and sale of a video, and simply offer the video of his latest performance on his website for $US5. It took four days for Louis to earn $US200,000, and another 8 days to earn a whopping $US1 million. Advertisement: Story continues below A screenshot of Louis CK's PayPal account, which he published on his website.
"The experiment was: If I put out a brand new standup special at a drastically low price ($5) and make it as easy as possible to buy, download and enjoy, free of any restrictions, will everyone just go and steal it? Will they pay for it? And how much money can be made by an individual in this manner?" explained Louis in a statement shortly after the video earned its first $US200,000. Obviously, people do respect this approach, as proven by Louis's success and similar experiments by Radiohead and others in the past. In his latest statement Louis promised to give part of the money to various charities and another part to his employees as a bonus, keeping only $US220,000 for himself. All of the buzz surrounding the video didn't come out of nowhere: Louis has promoted it through various social media channels, including Twitter and Reddit. It's hard to say how easy it would be for someone - even Louis himself - to duplicate this success. His experiment proves, however that people are willing to pay for content if you communicate with them openly, shed the DRM and keep the price low Mashable is the largest independent news source covering digital culture, social media and technology.
Dec 26th
The year in mobile apps: Where we’ve been, where... →
In 2011… We spent more time in apps than browsing. For the first time ever, we used mobile apps more than opening up a browser window to access Web-based services. Flurry Analytics found that users had crossed over in mid-2011; we spent 81 minutes a day in apps versus 74 minutes in a browser. A year earlier, the tally had been an average of 64 minutes in a browser versus just 43 minutes in apps.
Dec 26th
Piracy Is Fine For Personal Use Says Swiss Government
Nick Jardine | Dec. 2, 2011, 4: 12 PM | 1,296 | A A A inShare
38 Image: Gnews pics
See Also: Welcome To The 20 Best Connected Cities In Europe The New National Defense Authorization Act Is Ridiculously Scary The Media's Blackout Of The National Defense Authorization Act Is Shameful Downloading music and movies without authorization will remain legal in Switzerland after the conclusion of a government study found that the practise doesn't cause enough damage to copyright holders to warrant making it illegal.
TorrentFreak reports that the Swiss study found one in three of the country's citizens over the age of 15 downloaded forms of entertainment illegally. However, it concluded that this demographic is not spending less money on entertainment as a result, so the entertainment industry may not be losing money as a result.
This conclusion means that Swiss piracy law will not be reformed; so long as you're downloading for personal use, you are within the confines of the law.
PC Magazine adds that another conclusion of the study was not that the law had to be changed to deal with unauthorized downloading but that copyright holders should adapt to the new situation.
Dec 10th
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Dec 10th
Turn an Old Computer into a Networked Backup, Streaming, or Torrenting Machine with FreeNAS At its most basic, Network attached storage, or NAS, is a great way to share files on your local network. But it’s also a perfect solution for backing up your computers, streaming media across your home network, or even torrenting files to a central server. If you have an aging computer lying...
Dec 5th
Hackintosh
TOP STORIES   Full size HOW TO   BY ADAM PASH OCT 25, 2010 9:00 AM 1,083,016  960 Share FACEBOOK TWITTER NEWSLETTER How to Build a Hackintosh Mac and Install OS X in Eight Easy Steps Building a Hackintosh from scratch—that is, installing Mac OS X on non-Mac hardware—has never been easier, and the final product has never performed better. Here’s how it...
Dec 5th
October 2011
1 post
1 tag
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September 2011
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July 2011
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Jul 15th
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Jul 11th
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Jul 5th
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June 2011
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Jun 27th
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Jun 27th
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Jun 27th
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Jun 27th
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Jun 25th
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Jun 25th
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Jun 22nd
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Jun 13th
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Jun 13th
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Jun 8th
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Jun 7th
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Jun 2nd
May 2011
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May 31st
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May 31st
1 note
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May 30th
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May 30th